What will be the needs of tomorrow’s users of the UN Climate reports?
Conveying the UN Climate Reports to Norwegian audiences
The Norwegian Environment Agency conveys knowledge from The UN Climate Panel’s reports to Norwegian users. The Agency announced a project to become more accurate in their communications and better serve their target groups, and Halogen won the contract.
Together with our partner InfoDesignLab, we helped the Agency to map how the users experience today’s communication activities, and what needs they will have in the future.
The Norwegian Environment Agency conveys knowledge from The UN Climate Panel’s reports to Norwegian users. The Agency contacted Halogen because they wanted to become more accurate in their communications and better serve their target groups.
Together with our partner InfoDesignLab, Halogen helped the Agency to map how the users experience today’s communication activities, and what needs they will have in the future.
Adaption to Norwegian conditions
In connection with the release of UN Climate reports, the Norwegian Environment Agency have arranged seminars and produced knowledge reports and fact sheets for their website. Through in-depth interviews with prioritised target groups, the Agency proved to have high trust among its audience, which makes a solid foundation for their communications activities. But it also became clear that several of the target groups did not know about the information that the Agency had conveyed, and that several of them wanted information that was better adapted to their industry or Norwegian conditions.
Another articulated goal of the project was that the project group gained experience from user centric and co-creational work. By using design methodology, the group was a part of a co-creational process, where we, based on the interview insight, developed goals for the communication activities, prioritised target groups and identified needs, possibilities and ideas for future communications.
«It has been educational and interesting to cooperate with Halogen and InfoDesignLab. Through their competence. Well facilitated processes and focus on knowledge transfer, they have laid the foundation for our continued efforts towards becoming more user centric in our conveyance of the UN Climate Panel reports.»
Aim to empower others
Based on this insight, Halogen and InfoDesignLab developed recommendations for further communication work. Among other things, the insight showed that several of the informant groups have the role of intermediaries of climate information, either internally in their own organisation, or to members, customers or readers. This role has great potential.
The Norwegian Environment Agency is now working to adapt more of their communication of the climate reports, aimed at the different groups of intermediaries. That way they can reach out to a lot more, which is also in line with their own strategy on empowering others.
Toolbox for user oriented communications
To increase the value of the delivery, and contribute to the Agency’s further work with user involvement and co-creation, Halogen and InfoDesignLab also delivered a toolbox with descriptions of tools, methods and templates that the communications group got to know through the process. The Norwegian Environment Agency will use the insight and toolbox to develop improved or new communication measures that meet the needs of the users to a higher degree.