Halogen has designed a new digital solution enabling passengers in Rogaland County to become more self-reliant when buying tickets and contacting customer service.
Re-design and new website for improved digital experience
Public transportation provider Kolumbus is responsible for public buses, express boats and ferries in Rogaland County. They wished to upgrade their website and launch a new self-service tool for their customers.
The new website and self-service system Min Side (My Page) was launched in 2015. This solution made it easier for travellers to be self-reliant when buying tickets and travel cards, and when interacting with customer service. This service helped Kolumbus to achieve its business targets more efficiently.
Halogen developed the concept, functionality and design of Min Side. We then redesigned Kolumbus’ existing website and implemented a new digital profile.
Our approach took the form of an iterative design process, involving rapid and frequent testing, and a focus on simple and intuitive navigation. The visual style of the website was upgraded and given a fresh, new expression, in line with Kolumbus’ brand. The web solution was user-tested throughout the development phase to ensure the best possible user experience.
We also did a pilot project to map user needs in relation to functionality. In the pilot project, we applied service design methodology to explore Kolumbus’ digital services and other points of contact as part of a holistic user experience. Both the new website and self-service solution are of course responsive and they meet all the requirements of universal design.